The Step App (FITFI) project revolves around the Step protocol for FitFi (Fitness Finance), where users and their metaverse avatars embark on fitness quests and engage in PvP (player versus player) challenges. FitFi introduces a market economy model akin to GameFi, with its governance token, FITFI, reflecting this concept. Through FitFi, members participate in fitness-related activities and earn income, immersing themselves in the fitness industry. Augmented reality technology within the app seamlessly merges the gamified metaverse with reality, transforming fitness into a social endeavor where individuals can compete and achieve rewards. Users can earn rewards by walking, running, engaging in friendly competitions, chatting, exploring the metaverse, or even the real world by downloading the Step App. Geo-location technology and non-fungible tokens (NFTs) contribute to creating a fitness experience within the metaverse. The Step App economy is built upon gaming incentives and principles, featuring staking, liquidity rewards, locks, buybacks, and burns. It comprises two tokens: FITFI, the governance token fueled by ecosystem fees, and KCAL, the in-game token used to purchase SNEAK (NFTs) and drive the value of the game economy, allowing users to mine, earn, and stake. Launched in Q4 2021, the project offers various products such as Fitness Metaverse, NFT Market, and Limited Drops. The Step App's functionalities are meticulously designed to attract and connect users, motivating them to engage in daily physical activities and regular exercise routines.