Launched by a team of entrepreneurs based in India and Kazakhstan, ITSMYNE emerges as a multi-chain social-plus marketplace specializing in officially-licensed sports NFTs. Crafted as a Web 2.0 product, ITSMYNE offers user-friendly access for both crypto-savvy and non-crypto-native individuals, facilitated by integrated custodial wallets and the flexibility to transact in fiat or cryptocurrency. Factors such as the need for expertise in minting, pricing, and marketing digital collectibles (NFTs), along with concerns regarding the environmental impact of NFTs, currently hinder the adoption of NFTs within the sports supply-side community. Our vision extends to eventually expanding into the realm of cinema. Similarly, issues related to the authenticity of collectibles, the necessity to transact in cryptocurrencies or platform-specific tokens, and the perceived complexity of platforms for non-crypto-native retail users pose obstacles to the adoption of NFTs within the demand-side community. ITSMYNE presents a centralized platform where retail users, regardless of their crypto familiarity, can purchase officially licensed digital collectibles directly from athletes, sports teams, movie stars, and production studios. Setting itself apart from other platforms, ITSMYNE transcends being a mere transactional marketplace, evolving into a Reddit-like community. Here, curated fans of cinema and sports engage in discussions, social interactions, and the buying and trading of officially licensed digital collectibles (NFTs) relevant to their interests.