BLUR functions as the inherent governance token of Blur, a distinctive non-fungible token (NFT) marketplace and aggregator platform that boasts advanced features like real-time price feeds, portfolio management, and NFT comparisons across multiple marketplaces. It prides itself on offering swifter NFT transactions and a more user-friendly interface compared to its counterparts. Consequently, a growing number of professional NFT traders are opting for Blur for their trading endeavors, possibly encouraged by incentives such as the recent airdrop of 360 million BLUR tokens, valued at approximately $355 million at the current time. Built on Ethereum, the platform has garnered over $14 million in funding from esteemed investors and traders including Paradigm, 6529, Cozomo Medici, dhof, Bharat Krymo, Zeneca, OSF, MoonOverlord, icebergy, Deeze, Andy8052, Keyboard Monkey, and numerous others. BLUR gained prominence following its launch in October 2022, when it pledged airdrops of BLUR tokens to its most active platform users.