The Berry Project launched the Berry Store 4.0 dApp to capitalize on the growing Hallyu (Korean Wave) culture, the strong K-pop fandom, and high-value products, creating a new platform for fans and collectors. Berry usages and utilities include: Berry Auction: This online marketplace auctions celebrity items and talents, such as K-pop performance outfits, congratulatory songs, and meal tickets. Berry Store offers these celebrity products, adding new value to the items. Concert Tickets: Concert sales are the highest revenue source in the K-pop industry. Berry Store sells tickets for concerts, festivals, and fan meetings, often with added NFT benefits. Events: The Lucky Box raffle system allows many participants to compete for prizes. The Berry event offers a variety of K-pop merchandise through this engaging format.