AdEx stands as an advanced web3 marketing platform harnessing blockchain and programmatic advertising to enhance digital advertising efforts. Through AdEx, Web3 advertisers gain access to a previously untapped market of potential cryptocurrency users. Originating in 2017 as a decentralized ad exchange, AdEx has evolved into a comprehensive advertising protocol, boasting over 20,000 registered users and facilitating billions of micropayments on the blockchain. Presently, AdEx operates as a Demand-Side Platform, enabling advertisers to procure traffic through SSPs, engage in real-time bidding, and leverage programmatic technology. Furthermore, AdEx fosters direct partnerships with premium publishers, facilitating seamless interactions among publishers, advertisers, and end users. ADX, the native token of AdEx, serves as the platform's primary utility token, playing a central role in rewards, governance, payments, and staking. It incentivizes validator uptime, ensuring the smooth execution of advertising campaigns. The increased staking of tokens enhances the resilience of the validator network. ADX token holders have the opportunity to stake their tokens to receive substantial rewards and participate in governance decisions. Additionally, advertisers utilize ADX for campaign payments, benefiting from reduced fees compared to alternative payment methods.